AT&T Stadium Fan Guide [Dallas Cowboys]

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This is a guide to the Dallas Cowboys home stadium (AT&T Stadium). Going to a NFL game can be fun, but it is also a unique experience that you will want to plan for accordingly. There are certain policies and procedures you will want to be aware of beforehand, as well as stadium gate and parking lot locations for easy entrance.

Need Tickets or Parking Passes? – I like to use Vivid Seats because they show me what my view from the seat will look like prior to purchase. Click here to view Dallas Cowboys tickets and parking passes available at VividSeats.com (affiliate link takes you to vividseats.com).

In this article we will discuss:

What to bring to a Cowboys Game
Dallas Cowboys Ticket Information
AT&T Stadium Gate Information
Best Place to Park at AT&T Stadium
Does AT&T Stadium Take Cash?
How Long are Dallas Cowboys Games?
Where is the Cowboys Pro Shop?

Table of Contents

What to Bring to a Dallas Cowboys Game?

If you are going to a Dallas Cowboys game, planning ahead is always important. Below is a list of things you might need to bring, and you will want to make sure you are complying with any security protocols the stadium has:

Clear Stadium Bag – NFL stadiums have strict bag policies and recommend a clear stadium bag like this one available at Amazon (paid affiliate link takes you to Amazon.com). Make sure to verify the size dimensions meets the size standards for AT&T Stadium.

Reserve Parking – Many stadiums recommend fans to pre-purchase parking passes if needed to help avoid the hassle and wait times associated with buying passes at the stadium. Click here to view the current prices of Dallas Cowboys parking passes and tickets available at Vivid Seats (paid affiliate link takes you to VividSeats.com).

Weather and Sun Protection – AT&T Stadium has a roof, so facing the elements at a Cowboys game is not as big of an issue as it might be at other NFL stadiums. Still, depending on where you park, you could be facing a 15-20 minute walk to the stadium, so dress appropriate.

Cashless Payment – Many stadiums are transitioning to cashless payments, so bringing a form of payment other than cash is a good idea.

Noise-Canceling Headphones – Stadiums can get very loud, and noise-canceling headphones may be needed for toddlers.

Can You Bring a Bag Into AT&T Stadium?

As an emphasis on security has increased in recent years, NFL stadiums have adjusted their bag policies. There are strict regulations regarding the types of bags allowed inside a stadium. The NFL recommends fans to use clear stadium bags like this one available at Amazon (paid affiliate link takes you to Amazon.com).

Clear stadium bags help with security at the gate, and not only make the stadium safer, but also help security lines move faster. But each stadium has its own safety guidelines, and may include certain exceptions. To read more, I would advise you to visit the AT&T Stadium information guide.

Can You Bring a Sign Into AT&T Stadium?

Creating a fun sign can be a fun way to add to the experience of a Cowboys game. But can you bring a sign into AT&T Stadium? The answer is yes, but with some restrictions. Here are some of those restrictions:

AT&T Stadium Signs must be handheld
AT&T Stadium Signs must be event-related
AT&T Stadium Signs must be in good taste
AT&T Stadium Signs cannot obstruct another guest’s view

AT&T Stadium Signs may not contain commercial messages, logos or political endorsements and may not be hung off affixed stadium structures. Signs on poles or sticks, or constructed of wood or metal material, are also not permitted. Management reserves the right to confiscate signs that are in violation of stadium policy (source). It is always a good idea to check with the stadium or team ahead of time of any signs you may want to bring.

Dallas Cowboys Ticket Information

Buying Cowboys Tickets

As of this year, the Cowboys ticket office no longer sells hard tickets at the stadium. The ticket office at the stadium is open only to assist in ticket resolution issues. Buying in advance is almost always necessary.

You can buy your tickets directly from the team’s website, but once the game is sold-out, you will need to use the secondary ticket market, where you can buy Cowboys tickets that are being re-sold. For these types of tickets, I like to use Vivid Seats because they show me what my view from the seats will look like prior to purchase.

Click here to view Dallas Cowboys tickets available at Vivid Seats (affiliate link takes you to VividSeats.com).

The Cowboys Ticket Office that is located at Entry A on the northeast side of the stadium (view). You will see the sign for the Pro shop and Entry A is just to the right of that. The ticket office will be open on game days for ticket resolution only.

Please remember that NFL stadiums have adopted mobile ticketing in an attempt to reduce the risk of ticket fraud. To learn more about how the Cowboys mobile ticketing works, click here.

To read more, visit our article about purchasing Cowboys tickets at the stadium.

AT&T Stadium Gate Information

AT&T Stadium gate entrances open between 2 and 2.5 hours prior to kickoff depending on what time the Dallas Cowboys Game starts. AT&T Stadium Plazas, Concourses and Clubs and Suites will open two (2) hours prior to kick-off. AT&T Stadium has ten stadium entrances located conveniently around the exterior of the stadium.

To read more about the location of entry gates, visit our AT&T Stadium Gate Guide.

Best Place to Park at AT&T Stadium for Cowboys Games

While there are numerous parking lots and spaces available at AT&T Stadium they do fill up fast. Also, stadium parking lots open about 5 hours before the game starts, so if you get there early you can likely find parking near your gate. In general though, it is always best to buy in advance if possible to remove the hassle of buying at the stadium.

There are 3 groups of lots, Blue, Silver and Lettered. The Silver and Blue lots will be closer to AT&T Stadium while the Lettered Lots will be further away. The Lettered Lots are also shared with the Texas Rangers.

AT&T Stadium Parking Tips

Buy Prepaid Parking if Possible – Buying a parking pass in advance can help you avoid the hassle of buying at the stadium, and allows you to reserve a spot in a parking lot that makes the most sense for you. This is where you can view the current price of parking passes available for Cowboys games at Vivid Seats (paid affiliate link takes you to VividSeats.com).

Tailgating – As mentioned, if you are wanting to tailgate be sure to park in a lot that allows it. Not only do some lots not allow tailgating, some that do only allow it in certain parking spaces. The available spaces are usually handed out on a first come first served basis.

Parking Map – AT&T Stadium is part of a very large sports complex, so it is easy to get lost around the stadium. It is best if you check out the AT&T stadium parking map ahead of time. This will give you an idea of where your lot is and if tailgating is allowed.

To read more about lots and options, visit our Dallas Cowboys Parking Guide.

How Long Do Dallas Cowboys Games Last?

You can expect a Dallas Cowboys game to last slightly over three hours on average, but it is worth noting that some games can last closer to 3.5 hours (or longer) depending on pace of play. In 2021, the average length of a Dallas Cowboys game was 3 hours and 12 minutes.

In 2021, the longest Dallas Cowboys game lasted 3 hours and 53 minutes, and the shortest Dallas Cowboys game lasted 2 hours and 53 minutes. The main takeaway is most Dallas Cowboys games last slightly over three hours, but there are exceptions both ways.

To read more, visit our article about the length of football games.

SOURCE: Pro Football Reference Gamelogs

Where is the Cowboys Pro Shop?

The AT&T Stadium Prop Shop is located on the north side of the stadium inside of Entry A (view). The Official Dallas Cowboys Pro Shop inside of Entry A is open daily. Access and hours vary on game and event days.

If you are shopping for Cowboys fan gear, you can also do that online. This is where you can view Cowboys gear available at NFLShop.com (paid affiliate link takes you to NFLShop.com). If you want to read more about the different types of Cowboys fan jerseys, visit our Cowboys jersey guide.

Does AT&T Stadium Accept Cash Inside the Stadium?

AT&T Stadium does not accept cash inside the stadium. All food & beverage, parking, and retail transactions will be cashless. Major credit and debit cards, as well as mobile pay will be accepted throughout AT&T Stadium (source). If you would like more information on the stadium, try our Dallas Cowboys AT&T Stadium Fan Guide.

Other Dallas Cowboys Information and Gear

Dallas Cowboys Contact Info

This website (sportsfanfocus.com) has no affiliation with AT&T Stadium, the Dallas Cowboys, NFL, or any of the events hosted at AT&T Stadium.

Any information is provided “as is” with no guarantee of completeness, meaning much of this information is subject to change, and although we do our best to keep these guides updated, we can’t guarantee accuracy at all times. For all official information, we urge you to contact the Dallas Cowboys staff. Contact information is below:

AT&T Stadium – View Stadium Information
Dallas Cowboys – View Contact Information